Contemporary Marketing

Contemporary Marketing

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CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.In the past, retailers used layaway programs to offer customers the opportunity to put goods on hold and pay for them on a weekly ... and pay for them in small cash deposits rather than use credit cards and often incur finance charges. the challenge. ... At back-to-school time, Kohla#39;s department stores offered a a€œtax reliefa€ discount equal to the applicable sales tax. ... and deep discounts on packaged coffee and K-cups.18 In developing a promotional strategy, marketers blend the variousanbsp;...

Title:Contemporary Marketing
Author: Louis Boone, David Kurtz
Publisher:Cengage Learning - 2015-01-05

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