Bargain Fever

Bargain Fever

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When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.Apple, especially since the exitsof bothSteve Jobs and retail chief Ron Johnson, hasstaged some minimal promotions on Black Friday, and has long offered upto $200 offa new Macto students, faculty, and staff as part of its educational discount program. The iPhone, Applea#39;s solepartner product, wavers inpricepartly due to the ... C. Penney unveiled him as its new CEO in November 2011, Wall Street swooned. Johnson wasted little time reassembling his Target dream teamat Penneya#39;sanbsp;...


Title:Bargain Fever
Author: Mark Ellwood
Publisher:Penguin - 2013-10-17
ISBN-13:

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